Thursday, June 14, 2018

Maybe Trump's video at Summit with North Korea could have put bicycles in a better light

The White House created "propaganda" video that so many people are talking about. Some news commentators are scoffing at this saying the White House just made a North Korean propaganda video. Those commentators might have missed the point. It seems like it's not a praise of North Korea, today, but instead, it's a sails job about what North Korea could become if it were to lay down it's nuclear weapons and have more normalized relations with the US and other countries.

When I watched it, the video reminded me of a corporate sales pitch. I think it was designed, not for general audiences, but for the North Korean leadership. A style of video they might appreciate. Looks kind of cheesy to us, but I have a feeling that a lot of our corporate videos, for things like new employee orientation, are similar.

I should be offended as I think the only bicycle shown was not very appealing. A few black and white pictures, placed in the video, reminded people of what North Korea is more like today, I guess. Fences, military things, poverty and a broken bicycle. This, as opposed to the whiz bang world of bright lights, economic prosperity and tall buildings. Photos from other cities such as Asian cities gaining prosperity. So much for their (the White House's) image of the bicycle. It's about wealth. Really, the bicycle can be wealth also, but they don't include everything. They also, of course, don't show our border wall.

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