Reusable bags have sure improved over the years. They are preferable to the plastic or paper. Reusable bag pictured above.
Back in the 1980s, when plastic bags were fairly new, people started worrying about their environmental impact. I remember writing a letter to the editor defending plastic bags against paper bags. As a non driver, I liked the plastic over paper since paper crumbled in rain and tore easily. That was from the perspective of a non driver. Most environmentalists who worried about the bags still drove cars.
Back then, reusable bags were coming out also, but I think I remember some were $10. Now the reusable bags have gotten cheaper and better so I can withdraw my support for plastic bags.